Sarah Woods

Sarah Woods

Secretary

President | VenturePotential

Sarah is a senior executive marketing professional and nonprofit leader with 25+ years of industry experience in cybersecurity, biotechnology, consumer products, education, and healthcare. She has successfully grown Procter & Gamble brands, SMBs, emerging-growth ventures, startups, and nonprofits. She is valued as a trusted partner, insightful strategist, collaborative leader, team motivator, and spokesperson. 

Sarah enjoys continuous learning along with her MBA from the University of North Carolina at Chapel Hill's Kenan-Flagler School of Business and a BS in Honors Biochemistry and BA in Chemistry from North Carolina State University as a J.T. Caldwell Scholar. 

Sarah brings nonprofit experience as the Executive Director of the P&G Alumni Foundation and extensive Board experience with The Family Tree as a Board Member, Marketing Co-chair, former Board President, and former gala chair. She also serves as Marketing Advisor to the Women in Cybersecurity Critical Infrastructure Community and co-founded Essential Hugs, a grassroots nonprofit to support essential workers during the COVID-19 pandemic. 

Outside work, Sarah is an avid traveler, paddleboarder (often with her yellow Labrador onboard), sailor, slow runner to great music, pickleball beginner, mother of two sons, and happy gatherer of friends and family.